297 Does Physical Apperance of Tourist Guides Afect Tourist’ Satisfaction? Does Physical Apperance of Tourist Guides Afect Tourist’ Satisfaction?* Seçkin ESER** a , A. Celil ÇAKICI b a Kırklareli Üniversitesi, Turizm Fakültesi, Turizm Rehberliği Bölümü, Kırklareli,Türkiye, E-posta:seckineser@outlook.com, ORCID: 0000-0001-9972-5818 b MersinÜniversitesi, Turizm Fakültesi, Turizm İşletmeciliği Bölümü,Mersin, E posta:celilc@yahoo.com, ORCID: 0000-0002-9192-1969 Abstract In tourist guidance service; appearance is quite as efective as several characteristics such as communication, grammar and fuency, knowledge, and courtesy. Physical appearance becomes important from the point of tourist guidance because it is possible to make judgments about what kind of person they are and even to classify them according to how they look. In this study, it was aimed to determine how domestic tourists perceived the physical appearance of tourist guides with whom they engaged most closely during their tour program and whether it had an infuence on their satisfaction. Data were gathered through the administration of an online questionnaire during December 2019, which was developed based on literature. At the end of the period, 116 questionnaires in total were collected based on the convenience sampling. In the analyses, one-sample t-test, exploratory and confirmatory factor analyses, and structural modeling were used in addition to descriptive statistics. Te findings showed that domestic tourists thought tourist guides acted in a good manner, they looked professional, they were pretty good-looking, and they had nice clothing. Furthermore, it was also determined that the perception of physical appearance infuenced their satisfaction, as well. Terefore, the study concludes that tourist guides need to be well-groomed even though they prefer comfortable clothes because of the nature of their job. Keywords: Tourist, tourist guide, physical appearance. JEL Classification: L83,Z39 Article History: Received : November 13, 2020 Revised : January 14, 2021 Accepted : March, 30 2021 Article Type : Research Article Eser, E. & Çakıcı, A. C. (2021). Does Physical Apperance of Tourist Guides Afect Tourist’ Satisfaction?, Turizm Akademik Dergisi, 8 (1), 297-308. * Te data collection process in this study was carried out between December 2019, and the Council of Higher Education Committee criteria were announced on January 1, 2020. ** Corresponding author e-posta: seckineser@outlook.com