https://iaeme.com/Home/journal/IJM 722 editor@iaeme.com International Journal of Management (IJM) Volume 11, Issue 4, April 2020, pp. 722-733, Article ID: IJM_11_04_069 Available online at https://iaeme.com/Home/issue/IJM?Volume=11&Issue=4 ISSN Print: 0976-6502 and ISSN Online: 0976-6510 DOI: 10.34218/IJM.11.4.2020.069 © IAEME Publication Scopus Indexed A COMPARATIVE STUDY OF FIRM PERFORMANCE AMONG BANKING, INSURANCE AND IT COMPANIES IN INDIA Dr. Ansha Gupta Mumbai, India ABSTRACT Purpose: To do a comparative study of firm performance among banking, insurance and IT companies in India Designing/Methodology/Approach: The planned sample size for the study is 750 out of which 600 responses are found usable. The questionnaire has been designed by consisting 9 indicators or statements about the firm performance as per (Cesar Camison et al., 2009) having dimensions as economic performance and satisfaction performance. As per these dimensions the statements are converted into questionnaire on a five point Likert scale range 1 to 5 from Poor to Excellent. Findings: These relationships showing the impact of organization performance on banks/ insurance/ IT companies where it is found that banking emphasizes more on improvement in organizational performance by profitability, growth and market share. It also emphasizes on improvement in satisfying its customers, stakeholders and maintaining competitive position as compared to the insurance and IT sector companies. Originality/Value: The relationships studied are helpful in understanding the dimensions of organization performance to be possessed and acquired by three service sectors of India i.e., banks/ insurance/ IT companies. Key words: Firm performance, service sector, banking, insurance, IT companies Cite this Article: Ansha Gupta, A Comparative Study of Firm Performance among Banking, Insurance and IT Companies in India, International Journal of Management (IJM), 11(4), 2020, pp. 722-733. https://iaeme.com/Home/issue/IJM?Volume=11&Issue=4 1. INTRODUCTION The performance is a multi-dimensional and dynamic concept as it varies according to its functional perspectives as well as specific contexts. The two primary concepts that define the performance are efficiency and effectiveness. Efficiency refers to the performance in terms of output to input ratio and focuses on getting the maximum output with minimum resources in present scenario. Effectiveness refers to the performance by the degree to which actual output