ttp://iaeme.com/Home/journal/IJM 2065 editor@iaeme.com h International Journal of Management (IJM) Volume 11, Issue 10, October 2020, pp. 65-2072, Article ID: IJM_11_10_197 20 Available online at ttp://iaeme.com/Home/issue/IJM?Volume=11&Issue=10 h ISSN Print: 0976-6502 and ISSN Online: 0976-6510 DOI 10.34218/IJM.11.10.2020.197 : © IAEME Publication Indexed Scopus UNDERSTANDING CUSTOMER ATTITUDE AND OPINION TOWARDS BANKING PRODUCT AND SERVICES IN VIRUDHUNAGAR DISTRICT J. Srinivasan Ph.D. Scholar, Sri S. Ramasamy Naidu Memorial College, Sattur, Tamil Nadu, India Dr. S. Arumugasamy Guide and Supervisor, Associate Professor, Sri S. Ramasamy Naidu Memorial College, Sattur, Tamil Nadu, India Dr. M.Selvakumar Co Guide, Head and Assistant Professor, Ayya Nadar Janaki Ammal College, Sivakasi, Tamil Nadu, India ABSTRACT Banking services perform an important task in the current situation, focusing on the advanced grading of customers utilizing different products of the bank. Banking facilities are now becoming important to all, which allows customers to undertake different types of work. Bankings which have been developed with the aid of emerging banking products such as Automated teller machine, telephone wallet, telephone financial services, online payments and the conversion of digital funds that have been successfully utilized by customers. The consumers have been actively pursued to reduce moment, resources, and commitment. The sample scale is 200 and work are being done in the district of Virudhunagar. The researcher framed 50 statements related to banking products that have the reflection of customer opinion and it was analyzed by percentage analysis and Multivariate analysis to test the hypothesis and study. The key objective of the work is to discover consumer opinions and attitudes towards different banking items. Key words: Customer Attitude, Opinion, Banking Services, Technology Cite this Article: J. Srinivasan, S. Arumugasamy and M. Selvakumar, Understanding Customer Attitude and Opinion Towards Banking Product and Services in Virudhunagar District, International Journal of Management, 11(10), 2020, pp 2065- 2072. ttp://iaeme.com/Home/issue/IJM?Volume=11&Issue=10 h