SJIF Impact Factor 2021: 8.013| ISI I.F.Value:1.241| Journal DOI: 10.36713/epra2016 ISSN: 2455-7838(Online) EPRA International Journal of Research and Development (IJRD) Volume: 6 | Issue: 6 | June 2021 - Peer Reviewed Journal 2021 EPRA IJRD | Journal DOI: https://doi.org/10.36713/epra2016 | www.eprajournals.com |235 | INNOVATIVE SUPPLY CHAIN SOLUTION FOR INDIAN AUTOMOBILE MANUFACTURING SECTOR: A CASE STUDY Sanjay Choudhary *1 , Deepanshu Arora *2 , Sunil Kumar Jakhar *3 , Krishna Nandan *4 Amogh Sharma *5 , *1, 2,3,4,5 Assistant Professor, Department of Mechanical Engineering, Vivekananda Institute of Technology, Jaipur, Rajasthan, India Article DOI: https://doi.org/10.36713/epra7336 DOI No: 10.36713/epra7336 ABSTRACT In Indian Automobile Industry for heavy & commercial vehicle segment, manufacturers always face the major problem of supply chain management. As manufacturer follows any kind of solution scheme, they do not find very improved results, so for Indian condition an innovative solution of supply chain is required. The study is based on using In Bound & Out Bound Strategy together providing an edge to come over the Supply chain management problem. INTRODUCTION Ashok Leyland is a commercial vehicle manufacturing company based in Chennai, India. Founded in 1948, the company is one of India leading manufacturer of commercial vehicles, such as trucks and buses, as well as emergency and military vehicle. Operating six plants, Ashok Leyland also makes spare parts and engines for industrial and marine application. It sells about 60000 vehicles and about 7000engine annually. It is a second largest commercial vehicle company in India the medium and heavy commercial vehicle segment with a market share of 28 % (2017-2018). Ashok Leyland is the second technology leader in the commercial vehicles sector of India behind Tata Motors; in 1997 the companies launch the country first CNG bus. NEED OF SUPPLY CHAIN MANAGEMENT The company (Ashok Leyland) was facing the huge task of integrating its entire supply chain and at the same time it had to reduce its costs, inventory, and improve customer satisfaction. Rising raw material cost was a serious concern for the company. Therefore, Ashok Leyland decided to streamline its supply chain process and the company started its SCM project OSCARS (Optimizing Supply chain And Rationalizing sourcing) to optimize its supply chain and rationalize its sources. IN BOUND SUPPLY CHAIN To reduce costs and to improve the inbound supply chain Ashok Leyland introduced the project OSCARS (Optimizing Supply chain And Rationalizing sourcing) which includes supplier partnership, vendor base rationalization supply tiers, inventory optimization through JIT total cost management logistics initiatives sourcing and global sourcing.