Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=wsmq20 Services Marketing Quarterly ISSN: 1533-2969 (Print) 1533-2977 (Online) Journal homepage: https://www.tandfonline.com/loi/wsmq20 Achieving Student Satisfaction and Student Loyalty in Higher Education: A Focus on Service Value Dimensions Rik Paul & Sudeepta Pradhan To cite this article: Rik Paul & Sudeepta Pradhan (2019) Achieving Student Satisfaction and Student Loyalty in Higher Education: A Focus on Service Value Dimensions, Services Marketing Quarterly, 40:3, 245-268, DOI: 10.1080/15332969.2019.1630177 To link to this article: https://doi.org/10.1080/15332969.2019.1630177 Published online: 03 Jul 2019. Submit your article to this journal Article views: 249 View related articles View Crossmark data Citing articles: 1 View citing articles