IOSR Journal of Economics and Finance (IOSR-JEF) e-ISSN: 2321-5933, p-ISSN: 2321-5925. Volume 12, Issue 4 Ser. II (Jul. –Aug. 2021), PP 35-45 www.iosrjournals.org DOI: 10.9790/5933-1204023545 www.iosrjournals.org 35 | Page Analysis of the Economic and Financial Feasibility of the Production of Blackberry Brazos in the Planalto Norte atarinense Luciano Bendlin Leonardo Peters Monica P. Peters University of Contestado – UnC – Doctoral/Masters in Administration Program Abstract: Background: Blackberry is a variety little explored in the country, especially in the state of Santa Catarina. The cultivation is characteristic of a perennial crop, but with a rapid start to production. Materials and Methods: This study analyzes the feasibility of growing the fruit in the Brazos variety, for fresh consumption, with an analysis of a small property in the northern plateau of Santa Catarina with agroecological management. It uses an applied research, based on a case study and documentary, in a descriptive, quantitative and transversal way. Feasibility is analyzed through a basket of economic-financial feasibility and risk indicators Results: The variety's production cycle starts after 22 months of planting, the harvest has a production period of 60 days per year, with an average yield of 4.5 kg per plant. There is an initial investment of approximately 51 thousand reais and 10.5 thousand reais of cash flow for the first 2 years, a total return on investment within 36 months, a PVLa of R$17,117.29 per hectare/year, with low business and management risk, which concludes the viability of the culture in the region, with an exception for the difficulty in scaling due to difficulties in selling in natura. Conclusion: It is considered with this study that the culture of blackberry, especially the Brazos variety, adapts to the conditions of the northern plateau region of Santa Catarina. Although the maintenance of the crop must be carried out throughout the year as it is a perennial crop and requires care for agroecological management, even so the cost and effort for the harvest, which is only 60 days, still has higher amounts. This concentration also facilitates cash flow, as revenues are also concentrated close to harvest. As for the return, the values of the positive viability indices and a quick return for a perennial crop, with payback in 3 years, are noted. As for the risk indicators, aspects favorable to culture are also considered, with special attention to the risk of the marketing issue, since the characteristic of the variety under study is focused more on fresh consumption, the market can be restricted and logistics a limiting factor. of marketing possibilities Key Word: Blackberry. Rosaceae. Rubus. Payback. Risk analysis. Multi-index.. --------------------------------------------------------------------------------------------------------------------------------------- Date of Submission: 28-06-2021 Date of Acceptance: 12-07-2021 --------------------------------------------------------------------------------------------------------------------------------------- I. Introduction With the new wave of the moment in the search for cakes, the "naked cakes" are presented as a stimulus to the search for some exotic fruits that are little used in the usual meals of Brazilians. Among these fruits, there is one that stands out due to its black color and shape, the blackberry. The blackberry is a crop that belongs to the Rosaceae family, of the Rubus genus, in which it is estimated that there are between 400 to 500 species in America, Europe, Africa and Asia. It had its expansion in Brazil through the Amoreira-preta Improvement Program in the 70s, by Embrapa, in Rio Grande do Sul (ANTUNES, 2006). Figure 1 shows the cultivation and production of blackberry on the case study property.