Trends in Business Thought and Literature: International Perspectives z on Managers in a Dual Society zyx Jacques Marcovitch New winds are blowing as the 20th century draws to a close. Globalization of markets, emerging technologies, and a green alliance are factors leading to drastic changes in the structure of business and indeed in humanity itself. Market globalization results from the shrinking of the planet under a transport and telecommunications revolution. Television has become a global mirror that reflects human society, albeit imperfectly. The image transmitted is of a multicultural, heterogeneous society with a growing gap between world socioeconomic realities. Management is and zyxwvu will increasingly be a critical resource for development. Considerable investment has been made in all countries of the world on the training and development of managers and emerging realities will pose unprecedented demands on management development. These new challenges include new work methods, energy constraints, ecological concerns, demographic growth, product shortages, and geo-social-political instability. A radical change can hardly be expected in management education in the short term. It is possible, however, to insert an “innovation gene” in management education institutions to provoke a lasting change process. To determine such a “gene”it is advisable to screen some of the assessments that were made recently and to propose a ~ zyxwvutsrqponmlkjihgfedcbaZYXWVUTSRQPONMLKJIHGFEDCBA Dr. Jacques Marcovitch zyxwvut is a Professor in the Faculdude de Economiu, Administraccio e Contabilidade (Faculty of Economics, Administration and Accounting) of the University zyx of Sbo Paula. He is also a member zyxwvut of the Editorial Board of The International Executive. The International Executive, Vol. 35(2) 173-186 (MarchlApril 1993) 0 1993 John Wiley & Sons, Inc. CCC 0020-6652/93/020173-14 173