http://ea.bg.ac.rs 1157 ACCESSIBLE TOURISM AS THE FACTOR IN CREATING THE IMAGE OF SERBIAN WINERIES AS A SEGMENT OF AGRITOURISM SUPPLY Jelena Jević 1 , Slobodan Čerović 2 , Goran Jević 3 , Miroslav Čavlin 4 *Corresponding author E-mail: jelenajevic1984@gmail.com A R T I C L E I N F O Review Article Received: 12 November 2019 Accepted: 09 December 2019 doi:10.5937/ekoPolj1904157J UDC 338.48:[663.285:338.48-53:63 A B S T R A C T Accessible tourism denotes tourism offering equity and full participation to all categories of customers in tourism. The aim of the paper is to examine the attitudes of owners and managers of wineries in order to determine the infuence of dependable variable related to “attitude to special needs citizens” on image and reputation of wineries which is measured through the following independent variables: district where a winery is located, the size of a winery and membership in a cluster. With this aim in mind in 2017 a survey was conducted on a sample of 81 wineries. One of the conclusions of the analysis shows the infuence of a membership in a cluster or association on the attitude of wineries` owners and managers towards the importance of accessibility of wineries to accessible tourism consumers as an elements of the supply that is relevant for the image and reputation of a winery. © 2019 EA. All rights reserved. Keywords: Accessible tourism, Wine tourism, Rural tourism, Agritourism, Accessibility of wineries to accessible tourism consumers JEL: Q19, L6, M14, Z32 Introduction A large number of separate studies pointed to the issues of demand, offer and organization of travel for people with disabilities. In time, numerous research works have been focused on identifying more precisely the leisure activities of these customers, i.e. 1 Jelena Jević, M.A., Assistant, College of Tourism, Bulevar Zorana Djindjica no.152a, Belgrade, Serbia, phone number + 381 11 2698 222, e-mail: jelenajevic1984@gmail.com, ORCID ID (https://orcid.org/0000-0002-2100-791X) 2 Slobodan Čerović, Ph.D., Full Professor, Singidunum Universtity, Danijelova no. 32, Belgrade, Serbia, phone number + 381 11 30 93 275 e-mail: scerovic@singidunum.ac.rs, ORCID ID (https://orcid.org/0000-0002-4646-2476) 3 Goran Jević, Ph.D., Assistant, College of Tourism, Bulevar Zorana Djindjica no.152a, Belgrade, Serbia, phone number + 381 11 2698 222, e-mail: jevicgoran82@gmail.com, ORCID ID (https://orcid.org/0000-0002-3007-6714) 4 Miroslav Čavlin, Ph.D., Associate Professor, University Business Academy Novi Sad Faculty of Economics and Engineering Management, Cvećarska Street no. 2, 21000 Novi Sad, Serbia, phone number +381 63 581 714, e-mail: cmiros@gmail.com ORCID ID (https://orcid.org/0000-0001-7465-7441)