A User-Friendly Shopping Street Norhafizah Abdul Rahman, Siti Rasidah Md Sakip, Nadiyanti Mat Nayan Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA Perak, 32610 Bandar Seri Iskandar, Perak, Malaysia norha776@perak.uitm.edu.my Abstract The primary concern of this paper is to identify the relationship between attributes under physical qualities and activities that contribute to the user-friendly street. Exploratory Factor Analysis (EFA) is used in the early stages to gather information about the interrelationships among variables. The Cronbach’s Alpha (α) value was used to determine the level of reliability through the internal consistency for each factor. The result for the validity of all construct achieved Alpha (α) value exceeding 0.70. This research found that there are positive correlation between safety with comfort and convenience, safety with accessibility, and accessibility with comfort and convenience Keywords: Urban shopping, street, physical quality, street activities, user-friendly eISSN 2398-4279 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by- nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment- Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ajqol.v3i10.93