Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=uvst20 Visitor Studies ISSN: (Print) (Online) Journal homepage: https://www.tandfonline.com/loi/uvst20 Museum Audience’s Texts: Toward a Contextual Conceptual Reading Chaim Noy To cite this article: Chaim Noy (2021) Museum Audience’s Texts: Toward a Contextual Conceptual Reading, Visitor Studies, 24:1, 38-57, DOI: 10.1080/10645578.2020.1865090 To link to this article: https://doi.org/10.1080/10645578.2020.1865090 Published online: 28 Jan 2021. Submit your article to this journal Article views: 135 View related articles View Crossmark data