IJMT Volume 6, Issue 4 ISSN: 2249-1058 ______________________________________________________________________________ A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A. International Journal of Marketing and Technology http://www.ijmra.us 137 April 2016 UTILISATION OF MOBILE APPLICATION IN SMEs – A REVIEW ON UTILISATION OF MICROSOFT APPSTUDIOAND TOUCH DEVELOP Dr. P. Megaladevi. MBA., M.Com., Ph.D., Dean / MBA * S.Karthik II MBA ** ABSTRACT Indian Small & Medium Enterprises (SMEs) have added lead in using mobile applications as business tools and promoting business toward their customers because they feel application developing is expensive one and need computer language skills. In this concern Vankateshet al. (2003) proposeda more complete model for the understanding of the acceptance and adoption of Information Technology.Small business firm owners lack in programming language, they spend money for developing mobile application but in reality it is simple that they can handle the GUI based software’s and technologies for their use. Microsoft has introduced the webpage i.e., app studio. Windows. Come to create windows and windows phone application using layouts and also Microsoft Research introduced Touch Develop app to develop app and games without previous programming knowledge. To present current state of the use of information and communication technologies (ICTs) Elisha RufaroT.Chiware and ArchieL.Dick (2007)Both Windows App Studio and Touch Develop give opportunities to create mobile application without programming knowledge and also it’s free of cost. Main objective of this paper is to explain about “How to utilize the Windows App Studio and Touch Develop in small business firms” as mobile application and business tools in promoting business towards their customers. Keywords: Small Medium sized Enterprises (SMEs) ,technology adoption, Internet, Microsoft, App Studio, Touch Develop, Mobile application. * Jay Shriram Group of Institutions, School of Management Studies, Tirupur, TamilNadu, India.