Volume 1, Issue 6, October 2020 E-ISSN : 2715-4203, P-ISSN : 2715-419X Available Online: https://dinastipub.org/DIJDBM Page 883 SENSE AND THINK MARKETING IMPLICATIONS Runggu Besmandala Napitupulu 1) , Nandan Lima Krisna 2) , Lilis Suriani Gultom 3) 1) Lecturer, Economics Faculty, Universitas Darma Agung, Medan, Indonesia 2) Lecturer, Economics and business Faculty, Universitas Persada Indonesia Y.A.I, Jakarta, Indonesia 3) Lecturer, Agriculture Faculty, Universitas Darma Agung, Medan, Indonesia ARTICLE INFORMATION Received: 7 August 2020 Revised: 30 August 2020 Issued: 24 October 2020 Corresponding author: First Author E-mail: rb.napitupulu@gmail.com lilis04jun@gmail.com DOI:10.31933/DIJDBM Abstract: This research is designed to find out and analyze the implications of sense and think marketing for customer satisfaction and their repurchase intention. The object is a vivo smartphone and respodents are the adult population in Medan who have made a repeat purchase. The analysis technique uses structural equation models. The results showed that marketing sense had a significant effect both on customer satisfaction and repurchase intentions; Think marketing has unsignificant effect on both satisfaction and repurchase intentions; Consumer satisfaction has a significant effect on repurchase intentions; Sense and think marketing simultaneously influence customer satisfaction; Sense marketing, think marketing, and satisfaction simultaneously effect on repurchase intentions for vivo smartphones in Medan. Keywords: Consumer Satisfaction, Repurchase Intention, Sense Marketing, Think Marketing INTRODUCTION Smartphone users have increased worldwide from year to year. Indonesia is the fourth most active smartphone user country in the world after China, India and the United States. Smartphone on the Indonesian market consists of various brands such as Vivo, ASUS, Samsung, Smartfren, Lenovo, Advan, Xiaomi, and Realme. In Q2 2019, Samsung still dominated the market in Indonesia with the largest market share of 27%. Xiaomi's position with a market share of 21% is second. Oppo is in third place with a market share of 17%. The fourth place is occupied by Vivo who has a market share of 9%. The fifth position is occupied by Realme with a market share of 8% (Yusuf, 2019). Sales of vivo brand smartphones in North Sumatra are still concentrated in retail stores in Medan city. The number of authorized retailers is now in North Sumatra as many as 31 units. The retailers are in Medan as many as 17 units, others are located in regencies / municipalities in north Sumatra. Vivo smartphone sales in North Sumatra also come from online stores such as Bukalapak, blibli.com, shopee, and jd.id. (Vivo