IJMT Volume 6, Issue 7 ISSN: 2249-1058 ____________________________________________________________________________________ A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A. International Journal of Marketing and Technology http://www.ijmra.us 56 July 2016 MARKETING PRACTICE OF AGRICULTURAL FARMERS IN SMALL VILLAGE AT CAUVERY DELTA ZONE J.D.Aarthi Dhakshana * Dr.K.V.R.Rajandran* ABSTRACT The paper deals with concepts relates with marketing practice of agricultural farmers. The core concept is problem faced by the farmers in agricultural marketing. To find out these problems promptly, a pilot study was attempted in small village of cauvery delta area. The paper also provides various suggestions that could help the farmers in better and efficient marketing in agriculture. Key words: Marketing practice, problems, empower farmers 1. Introduction An agricultural marketing plays an important role in the economic development of India and also it is excite to consumption as well as production. The share of agriculture GDP growth is 17.9 (2014)(Source: CIA Face book, Sector-wise contribution of Indian GDP). India has ranked second in the farm output of agriculture.(Source: Common services centre scheme (CSC), Department of Electronics and Information Technology Government of India) Agricultural marketing is buying and selling of agricultural products. In ancient period of time farm producer produce the product for their self use and surplus will be exchange under barter system. Currently agricultural marketing system and practice has given many opportunities on farmers to be engaged in various marketing activities between the producers to consumers. * Research scholar, Periyar Maniammai University, Vallam, Thanjavur