http://bas.sagepub.com Business & Society DOI: 10.1177/000765030003900404 2000; 39; 397 Business Society Tim Rowley and Shawn Berman A Brand New Brand of Corporate Social Performance http://bas.sagepub.com/cgi/content/abstract/39/4/397 The online version of this article can be found at: Published by: http://www.sagepublications.com On behalf of: International Association for Business and Society can be found at: Business & Society Additional services and information for http://bas.sagepub.com/cgi/alerts Email Alerts: http://bas.sagepub.com/subscriptions Subscriptions: http://www.sagepub.com/journalsReprints.nav Reprints: http://www.sagepub.com/journalsPermissions.nav Permissions: http://bas.sagepub.com/cgi/content/refs/39/4/397 Citations at Goteborgs Univ.- bibliotek on June 23, 2010 http://bas.sagepub.com Downloaded from