Journal of Service Science and Management, 2019, 12, 17-33
http://www.scirp.org/journal/jssm
ISSN Online: 1940-9907
ISSN Print: 1940-9893
DOI: 10.4236/jssm.2019.121002 Jan. 4, 2019 17 Journal of Service Science and Management
Detecting Value Co-Creation Emergence to
Foster Innovation
Aurelio Tommasetti, Massimiliano Vesci, Mara Grimaldi, Antonella Monda
Department of Business Science, Management & Innovation Systems, University of Salerno, Fisciano, Italy
Abstract
Purpose: The work analyzes the concept of emergence according to ecosys-
tems view. Therefore, the study proposes an integrated framework based on
the combination of Viable Systems Approach (VSA) and Service-Dominant
logic (S-D logic). The concept of service ecosystems and the identification of
their main elements allows at pinpointing the main drivers for value co-creation
and innovation that can lead to co-evolution as the key driver to challenge
complexity. However, co-evolution is an unintelligible construct that can be
observed only in the ongoing processes of value co-creation emergence. Me-
thodology/Approach: Starting from the identification of the common points
and of the dissimilarities between S-D logic and VSA, a matching between
viable systems and service ecosystems is proposed to reveal the key drivers
leading to the emergence of viable value co-creation. Then, the main elements
of viable systems and ecosystems are integrated and subdivided into three
drivers (value propositions, resource integration, institutions) for viable value
co-creation and co-evolution in (eco)systems organizations. Findings: The
integration between viable systems and ecosystems permits to reread emer-
gence, intended as a key driver to challenge complexity in VSA, according to
ecosystems perspective by leveraging on the notion of value co-creation as
an ongoing process that can foster co-evolution over time. In this way, the
concept of systems emergence can be reinterpreted in the light of value
co-creation notion and based on a viable ecosystems view that can contribute
to reveal the main drivers (resource integration, institutions and value propo-
sitions) and outcome (innovation and co-evolution) of value co-creation
emergence. Implications: From a theoretical point of view, the study en-
hances a better understanding of emergence by associating the construct (rel-
atively unexplored in literature) with value co-creation by shedding light on
the mechanisms underlying service interactions. Regarding managerial stand-
point, revealing the drivers to detect the emergence of viable value co-crea-
How to cite this paper: Tommasetti, A.,
Vesci, M., Grimaldi, M. and Monda, A.
(2019) Detecting Value Co-Creation Emer-
gence to Foster Innovation. Journal of Ser-
vice Science and Management, 12, 17-33.
https://doi.org/10.4236/jssm.2019.121002
Received: September 29, 2018
Accepted: January 1, 2019
Published: January 4, 2019
Copyright © 2019 by authors and
Scientific Research Publishing Inc.
This work is licensed under the Creative
Commons Attribution International
License (CC BY 4.0).
http://creativecommons.org/licenses/by/4.0/
Open Access