Int. J. Procurement Management, Vol. 14, No. 4, 2021 413 Copyright © 2021 Inderscience Enterprises Ltd. Determinants of purchase intention of Halal packaged food among non-Muslim consumers in Thailand Muhammad Syukur*, Dej-anan Bungkilo and Chatrudee Jongsureyapart Business Excellence and Logistics Research Centre (BE-Logist), School of Management, Mae Fah Luang University, 333 Moo 1, Thasud, Mueang, Chiang Rai 57100, Thailand Email: msyukurmail@gmail.com Email: muhammad.syu@mfu.ac.th Email: dej-anan@mfu.ac.th Email: chatrudee.jon@mfu.ac.th *Corresponding author Abstract: Halal food is not specially nor exclusively prepared for Muslim consumers. It is the food for all faith, Muslim and non-Muslims. Thailand’s dream to be the Halal hub in the region must start from the readiness of the country. This paper is an expanded version of the previous research which took Thai Muslim consumers as the samples. This research aims to test the determinants of purchase intention from Thai non-Muslims for halal packaged food. Multiple regression analysis is applied to the data from 193 respondents representing all four regions in Thailand. It is found that the place, promotion, and awareness are determinants for purchase intention on halal packaged food. By matching the result of the related research on Thai Muslims, it is concluded that place (product availability) and awareness are determinants of purchase intention of halal packaged food among both Muslims and non-Muslim in Thailand. Keywords: purchase intention; halal food; Thailand; non-Muslims; marketing mix functions; the theory of planned behaviour; halal awareness; knowledge about halal food; religiosity. Reference to this paper should be made as follows: Syukur, M., Bungkilo, D-a. and Jongsureyapart, C. (2021) ‘Determinants of purchase intention of Halal packaged food among non-Muslim consumers in Thailand’, Int. J. Procurement Management, Vol. 14, No. 4, pp.413–425. Biographical notes: Muhammad Syukur is a Lecturer in the School of Management at Mae Fah Luang University. His research project covers Islamic marketing and procurement strategy. Dej-anan Bungkilo is a Lecturer at Mae Fah Luang University. Currently, he is actively supervising Master’s degree students covering issues related to general business and management topics. Chatrudee Jongsureyapart is the Head of Business Excellence and Logistics Research Centre (BE-Logist) and Dean of the School of Management, Mae Fah Luang University.