Mindful Consumption Behaviour: Scale development and validation Sharad Gupta 1* , Harsh Verma 2 Abstract The concept of mindful consumption is new in the marketing literature. Though a few researchers explained it in different ways but no one actually developed a scale for this novel construct. This research examined Sheth’s conceptualization of mindful consumption and developed the scale for measuring mindful consumption behaviour. This research used appropriate qualitative and quantitative research methods for developing the first scale for measuring mindful consumption. The scale may be used by researchers in different academic fields and industry requirements. Key words: Mindfulness, Mindful Consumption Behaviour Scale, Scale Development 1 Sharad Gupta is Associate Professor at Delhi School of Business, VIPS-TC, India 2 Harsh V. Verma is Professor at Faculty of Management Studies, University of Delhi *Correspondence emails: sharadgupt@gmail.com; p05sgupta@alumni.iimidr.ac.in This material is presented to ensure timely dissemination of scholarly and technical work. Copyright and all rights therein are retained by authors or by other copyright holders. All persons copying this information are expected to adhere to the terms and conditions invoked by the Journal and each author's copyright. In most cases, these works may not be reposted without the explicit permission of the copyright holder. This version of the referenced work is the pre-print version of the article—it is NEITHER the final published version NOR the corrected proof. If you would like to receive the final published version, you can contact the publisher’s website and order the final version there. Moreover, you may send a request to any of the authors and we may send you the latest version for your personal use depending on copyright conditions. References for this work (DOI: 10.5958/2278-4853.2019.00200.3) are: APA Gupta, S., & Verma, H. (2019). Mindful consumption behaviour: Scale development and validation. Asian Journal of Multidimensional Research (AJMR), 8(5), 271-278. MLA Gupta, Sharad, and Harsh Verma. "Mindful consumption behaviour: Scale development and validation." Asian Journal of Multidimensional Research (AJMR) 8.5 (2019): 271-278. Chicago Gupta, Sharad, and Harsh Verma. "Mindful consumption behaviour: Scale development and validation." Asian Journal of Multidimensional Research (AJMR) 8, no. 5 (2019): 271-278. Harvard Gupta, S. and Verma, H., 2019. Mindful consumption behaviour: Scale development and validation. Asian Journal of Multidimensional Research (AJMR), 8(5), pp.271-278. Vancouver Gupta S, Verma H. Mindful consumption behaviour: Scale development and validation. Asian Journal of Multidimensional Research (AJMR). 2019;8(5):271-8.