http://iaeme.com/Home/journal/IJM 390 editor@iaeme.com International Journal of Management (IJM) Volume 12, Issue 1, January 2021, pp. 390-397. Article ID: IJM_12_01_034 Available online at http://iaeme.com/Home/issue/IJM?Volume=12&Issue=1 Journal Impact Factor (2020): 10.1471 (Calculated by GISI) www.jifactor.com ISSN Print: 0976-6502 and ISSN Online: 0976-6510 DOI: 10.34218/IJM.12.1.2021.034 © IAEME Publication Indexed Scopus A STUDY ON THE MAIN DRIVE OF RELATIONSHIP POLICIES IN THE FMCG PRODUCTS PURCHASE IN DELHI (NCR) Dr. Priti Rai Assistant Professor & Jr. Scientist: Department of Agri-Business Management, Institute of Horticulture Technology Greater Noida, India Mayur Gautam Assistant Professor & Jr. Scientist: Department of Agri-Business Management, Institute of Horticulture Technology Greater Noida, India Shrestha Gautam Assistant Professor & Jr. Scientist: Department of Agri-Business Management, Institute of Horticulture Technology Greater Noida, India Dr. R. S. Kureel Director - Institute of Horticulture Technology, Greater Noida, India ABSTRACT In 21 st century in the business, relationship marketing plying very important role. Relationship marketing maintain with buyers has because a main driver to market. Now day’s business is depend on the customers and consumers demand, business growth is totally depend on goods and active customer relationship improving in order to fulfill the customers’ needs and give a competitive advantages for the business. Today’s competition is very highly especially in the FMGC markets. The objective of this study to analysis the key drive of relationship policies in the FMCG market in Delhi (NCR). A sample size of 150 respondents mainly on customers in FMCG market. Qualitative and quantitative both methods. In data analysis of respondents with statistical tools, percentage and correlation. In conclusion indicate that relationship marketing strategies have a very strong effect on FMCG product purchase with good quality of products. In recommendation that business regularly growing and protect the customers relationship with good quality of product and customers attention. Key words: Relationship, Policies, FMCG Products etc