IJMT Volume 5, Issue 6 ISSN: 2249-1058 ______________________________________________________________________________ A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A. International Journal of Marketing and Technology http://www.ijmra.us 131 June 2015 A CONCEPTUAL STUDY ON ONLINE PROMOTIONS AND ITS EFFECTIVENESS D. Santhiya * Dr. S.K. Sudarsanam ** Abstract Internet has become essential and people will not be able to imagine the world without internet. Consumers started searching for what they want through online and getting their products from online, it is very important that all the firms should adopt digital marketing. In this paper, a short history of digital marketing is discussed and also how internet helps in promoting the products and services. Also, the type of internet or online marketing clearly explained with the effectiveness with literature support. They include social media marketing, search marketing, digital advertising, content marketing, eWOM and online reviews. Keywords: consumer, internet, online promotions, sales, brand, visibility. * Research Scholar, VIT Business School Chennai, Tamil Nadu, India. ** Research Guide, VIT Business School Chennai, Tamil Nadu, India.