IJMT Volume 5, Issue 10 ISSN: 2249-1058 ______________________________________________________________________________ A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A. International Journal of Marketing and Technology http://www.ijmra.us 132 October 2015 E-PROCUREMENT IN DIGITAL ERA P.SARAVANA PRAVEEN KUMAR * DR. V. DHAMODHARAN ** SASIKUMAR JAYACHANDRAN *** ABSTRACT Introduction:From the late 1990s a number of independent e-procurement mechanisms were launched which offered potential benefits such as increased order accuracy, transaction efficiency and greater integration between trading partners. At the outset of this programme of research, e-procurement was therefore an emerging phenomenon with little academic research and presented an opportunity to investigate a largely unexplored area. Edmondson and McManus (2007) suggest that for nascent, as opposed to mature areas of research, where few formal constructs or measures exist, an exploratory, qualitative approach is required. This research followed such an approach through the use of case studies, involving observation, participation and interviews with key organisational actors. Each paper makes use of several cases in order to compare and contrast results from different organisations and to draw conclusions from multi-case analysis. Methodology:The main objective of this research is to determine the e-procurement strategies and problems in digital era. The nature of the research is Descriptive method, and the sample size is 251 respondents from various locations in India and data collection method used in the research is “Questionnaire Method”. Data was analyzed by using SPSS 16. 0. Findings, suggestions and conclusions were made by keeping an eye on the objectives. * Research Scholar, BharathiarUniversity ** Head of the Department, Department of Business Administration, Govt Arts College, Nanadanam, Chennai. *** Senior Operations Manager, Hewlett Packard