Gaze WHMS Samarathunga Department of Tourism and Hospitality Management, Faculty of Management Studies, Rajarata University of Sri Lanka, Mihintale, 50300, Sri Lanka E-mail: manoj.susl@gmail.com / manoj.thm@mgt.rjt.ac.lk Cite this article as: Samarathunga, W..S. (2022). "Gaze". In Encyclopedia of Tourism Management and Marketing. Cheltenham, UK: Edward Elgar Publishing. doi: https://doi.org/10.4337/9781800377486.gaze