Volume 5 Issue 1 Article 6 March 2020 Consumers’ perceptions of visual product aesthetics based on Consumers’ perceptions of visual product aesthetics based on fashion innovativeness and fashion leadership levels: A research fashion innovativeness and fashion leadership levels: A research study in Mersin study in Mersin A. Celil Cakici Mersin University, celilcakici@mersin.edu.tr Sena Tekeli Toros University, sena.tekeli@toros.edu.tr Follow this and additional works at: https://scholarcommons.usf.edu/globe Part of the Fashion Business Commons, and the Marketing Commons This Refereed Article is brought to you for free and open access by the M3 Center at the University of South Florida Sarasota-Manatee at Scholar Commons. It has been accepted for inclusion in Journal of Global Business Insights by an authorized editor of Scholar Commons. For more information, please contact scholarcommons@usf.edu. Recommended Citation Recommended Citation Cakici, A., & Tekeli, S. (2020). Consumers’ perceptions of visual product aesthetics based on fashion innovativeness and fashion leadership levels: A research study in Mersin. Journal of Global Business Insights, 5(1), 73-86. https://www.doi.org/10.5038/2640-6489.5.1.1119 Corresponding Author Sena Tekeli, School of Foreign Languages, Toros University, Yenisehir, Mersin, Turkey Revisions Submission date: Sep. 5, 2019; 1st Revision: Nov. 12, 2019; 2nd Revision: Dec. 10, 2019; 3rd Revision: Jan. 19, 2020; 4th Revision: Mar. 26, 2020; Acceptance: Mar. 26, 2020