IJMT Volume 4, Issue 1 ISSN: 2249-1058 ______________________________________________________________________________ A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A. International Journal of Marketing and Technology http://www.ijmra.us 35 January 2014 EFFECT OF CLUSTERING ON PRODUCT INNOVATIVENESS AMONG SMALL AND MEDIUM ENTERPRISES (SMES) IN KISUMU COUNTY, KENYA Patrick Gudda  Henry M. Bwisa  John M. Kihoro  ABSTRACT Purpose – The aim of this study was to determine the effect of clustering on product innovativeness (PI) in the context of manufacturing SMEs. in Kisumu, Kenya. Design/methodology/approach – To answer the questions this empirical study raised, a sample of 126 SMEs on the basis of the manufacturing hubs of Kisumu, Kenya. Findings – This study provided evidence in support of cluster drivers on PI. Further research is needed to confirm and extend the present results by replicating the principal features of this study with SMEs in other regions within Kenya. Practical implications – The conclusions drawn from this study could inform efforts in designing different supportive actions for different cluster manufacturing SMEs based on their PI profiles within the wider innovation policy initiatives. Keywords : Small and medium-sized enterprises, Manufacturing, Clusters, Product Innovativeness, Kenya  Corresponding Author, Maasai Mara University, School of Business & Economics; Business Management Department, Narok, Kenya  Jomo Kenyatta University of Agriculture & Technology, Nairobi, Kenya School for Human Resource Development Entrepreneurship and Procurement Department  Jomo Kenyatta University of Agriculture and Technology, Nairobi, Kenya Faculty of Science; Statistics and Actuarial Science Department