8/14/2021 Modelling the Enablers of e-Trading Adoption in Agricultural Marketing: A TISM-Based Analysis of eNAM - Sanjay Chaudhary, P. K. Suri, 2021 https://journals.sagepub.com/doi/10.1177/0972262920977979 1/14 Vision: The Journal of Business Perspective , First Published February 1, 2021 Research Article https://doi.org/10.1177/0972262920977979 Abstract Purpose: This research study identifies the enablers of adoption of e-trading of agricultural produce in India. It also proposes an adoption framework for promoting e-trading of the agricultural produce. The total interpretive structural modelling (TISM) method is used to develop hierarchical relationships among enablers. It brings the suggestions to improve the critical enablers for the use of policymakers, e-trading managers and market makers. Methodology: The research conducted in two phases, identification of variables, using literature assessment and analysing the relationship between the identified enablers using TISM. A case study of the National Agriculture Market Modelling the Enablers of e-Trading Adoption in Agricultural Marketing: A TISM-Based Analysis of eNAM Sanjay Chaudhary P. K. Suri Account Administrators: Review your remote access options for SAGE Journals