IJMT Volume 4, Issue 7 ISSN: 2249-1058 __________________________________________________________________________________ A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A. International Journal of Marketing and Technology http://www.ijmra.us 106 July 2014 THE INFLUENCE OF DEMOGRAPHIC PROFILE ON STRESS MANAGENMENT AMONG THE PRIVATE BUS DRIVERS & CONDUCTORS IN TRICHY DISTRICT P. Devi * Dr. R. Kannapa ** ABSTRACT The world is developing at high speed in all fields and every individual is under stress, and it is subject of interest to people and researchers in various fields. It is a universal human experience which is both pleasant and unpleasant. Stress is an intrinsic part of all workers and they are pressurized with depression and diseases. According to the above truth the transportation sectors especially the private common transport and its employees facing plenty of problems and issues in their day to day life. Private common transport employees are motivated stress by different variables like their occupation, organization, technical, public and personal among the demographic profile like age, income, experience, marital status, no.of dependents and designation among the variables their article is try to address the influences of demographic profile of respondents. Here the target audience must have a positive thinking over the influences of the above said variables, otherwise while recover from the stress and managing the right amount of stress are become more challengeable. Keywords: stress management; demographical profile; stress coping mechanism. * Research Scholar in Commerce, Periyar E.V.R. College, Trichy. ** Assistent.Professor, PG & Research Dept. of Commerce, Periyar E.V.R. College, Trichy.