IJMT Volume 3, Issue 2 ISSN: 2249-1058 __________________________________________________________ A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A. International Journal of Marketing and Technology http://www.ijmra.us 62 February 2013 POULTRY FARM-THE FOURTH KIND FARM Dr. Pulidindi Venugopal Swati Malhotra Anuj Saini Shubham Rastogi Abstract Poultry, a surge in the agricultural sector of India and it is occurring at a much faster pace, which could be accounted from the increment in the per annum growth rate of agri products and eggs, which are 1.5-2% and 8-10%, respectively. India is at the fifth place for the largest production of eggs. The rise in national income is a sign of economic growth and prosperity and also it is due to decline in prices of poultry products. Table eggs constitute as one of its most important product in India. The upliftment of this poultry sector could also be comprehended from the fact that the poultry farms are increasing, both in numbers and size in so many areas. Therefore, to provide high quality low-priced eggs and broiler by biotechnological treatment of poultry waste feathers for feed production thereby obtaining cheaper feed and reducing the cost is an innovative approach. Thus providing services for the nearby poultry farms and processing plants by cleaning their feather waste and using it as a raw material for our feed production and also reducing the load of feather waste pollution on environment and thereby creating an eco-friendly and sustainable business. Keywords: poultry; agriculture; egg; biotechnological; feathers; feed; innovative; business  Professor VIT Business School, VIT University