Int.J.Curr.Microbiol.App.Sci (2019) 8(3): 1813-1818 1813 Original Research Article https://doi.org/10.20546/ijcmas.2019.803.213 Clothing Preferences of Elderly Women Vivek Singh, Nisha Arya*, Neha Chauhan and Sarita Devi Department of Textile and Apparel Designing, I. C. College of Home Science, CCSHAU, Hisar, Haryana, India *Corresponding author ABSTRACT Introduction Clothing is one domain that protect, to cover and to beautify his/ her body which is of great importance that is supposed to fulfill both functional and symbolic needs of the consumers (Nandini and Jeevananda, 2015). Clothing influences a person socially, psychologically and emotionally (Arya and Singh, 2017). Clothing that is neat and clean, fits well, and feels good can boost anyone‟s morale. Clothing should be appropriate for the person for whom it has been designed. Some of the important considerations which should be taken are climate of the region, season of the year for which the garment is made, the time or type of occasion when it is most likely to be worn, the type of role and age of person (Singh and Arya, 2017b). Every change in a life- situation- birth, entering school, college, getting a job, marriage, parenthood and even death requires a change in wardrobe. Even in the course of daily life, situation after situation requires a change in dress to facilitate and symbolize the situational change. Old age is a period when women experiences lot of changes (Arya and Singh, 2016). Clothes mediate between the naked body and the social world, the self and society, presenting a means whereby social expectations in relation to age act upon and are made manifest in the body. They thus play a potentially important role in our The focus of this paper is to analyze the elderly and the market to help them to buy more suitable garments. With the increasing in the average age of populations across the world and extending life expectancies, the designers should consider in terms of designing and manufacturing of more functional and fashionable clothing. The potential for supplying improved fit and functional garment for them should be considered. In this paper, from this perspective, the discourses of making an assay of the elderly markets are relevant to the elderly to do more objective selection about their cloth. Based on elaborating the elderly themselves and the market roundly, permitting to improve the elderly‟s fitting perception of a garment. The special requirements on fabric properties and design applications and their relevance to the provision of functional and aesthetic clothing are to meet their special needs. International Journal of Current Microbiology and Applied Sciences ISSN: 2319-7706 Volume 8 Number 03 (2019) Journal homepage: http://www.ijcmas.com Keywords Aesthetic, Clothing, Elderly, Fashionable, Fit Accepted: 15 February 2019 Available Online: 10 March 2019 Article Info