TRUST DYNAMICS IN
ACQUISITIONS: A CASE SURVEY
GÜNTER K. STAHL, RIKARD LARSSON,
INA KREMERSHOF, AND SIM B. SITKIN
Drawing on the organizational trust literature and research on postmerger
integration, the authors develop a model that conceptually synthesizes the
antecedents and consequences of trust in acquired organizations. The model
proposes that the acquiring and target firms’ relationship history, the inter-
firm distance, and the acquirer’s integration approach will affect target firm
member trust in the acquiring firm’s management. Target firm member trust,
in turn, may influence several sociocultural integration outcomes as well as
postacquisition performance.The results of a case survey suggest that certain
aspects of the relationship history and interfirm distance, such as the firms’
collaboration history and preacquisition performance differences, are poor
predictors of trust, whereas integration process variables, such as speed of
integration, communication quality, and acquirer multiculturalism are major
factors influencing trust.The implications for postmerger integration research
and practice are discussed. © 2011 Wiley Periodicals, Inc.
Keywords: mergers and acquisitions, postmerger integration, trust, case survey
Introduction
F
or the past three decades, a growing
body of research has addressed the vari-
ables that affect the success of mergers
and acquisitions (M&A). Despite this
large body of research, however, the key
factors for M&A success and the reasons why
so many M&A fail remain poorly understood.
In a meta-analysis of 93 empirical studies,
King, Dalton, Daily, and Covin (2004) revealed
that the performance of acquiring firms failed
to surpass that of nonacquiring firms. This
meta-analysis also showed that none of the
most commonly researched antecedent
variables (degree of diversification, degree of
relatedness, method of payment, and prior
acquisition experience) were significant in
explaining variance in postacquisition perfor-
mance. King et al. (2004) concluded that
“despite decades of research, what impacts the
performance of firms engaging in M&A activ-
ity remains largely unexplained” (p. 198).
In recent years, research attention has
shifted to the less tangible sociocultural vari-
ables and human resource issues involved in
the postmerger integration process as possible
contributing factors to the success or failure
of M&A. Variables such as cultural fit (Stahl &
Voigt, 2008; Weber, Shenkar, & Raveh, 1996);
management style similarity (Datta & Grant,
1990; Larsson & Finkelstein, 1999); the pat-
tern of dominance between merging firms
(Cartwright & Cooper, 1996; Hitt, Harrison,
& Ireland, 2001); the acquirer’s degree of
cultural tolerance (Chatterjee, Lubatkin,
Correspondence to: Günter K. Stahl, Vienna University of Economics and Business, Augasse 2-6, Vienna,
Austria, Phone: +43-(1)-31336-4434, E-mail: guenter.stahl@wu.ac.at
Human Resource Management, Human Resource Management, September–October 2011, Vol. 50, No. 5, Pp. 575 – 603
© 2011 Wiley Periodicals, Inc.
Published online in Wiley Online Library (wileyonlinelibrary.com).
DOI:10.1002/hrm.20448