Humanities & Social Sciences Reviews
eISSN: 2395-6518, Vol 7, No 2, 2019, pp 270-275
https://doi.org/10.18510/hssr.2019.7231
270 |www.hssr.in © Mohd Nor Shahizan Ali et al.
THE ARTS OF SOCIAL REALITY (RE) CONSTRUCT INDIVIDUAL
MINDSET OF POST-INDEPENDENCE COMMUNITY VIA HISTORICAL
DOCUMENTARY
Mohd Nor Shahizan Ali
1
, Neesa Ameera Mohamed Salim
2
1
Centre for Communication and Digital Society (MENTION), Faculty of Social Sciences and Humanities, Universiti
Kebangsaan Malaysia (UKM), 43600, UKM Bangi, Selangor, Malaysia
2
Department of Graphic and Digital Media, Faculty of Art and Design, Universiti Teknologi Mara (UiTM) Kedah
Branch, Sungai Petani Campus, 08400 Merbok, Kedah, Malaysia
1
shahizan@ukm.edu.my,
2
neesaameera@ymail.com
Article History: Received on 07
th
January, Revised on 19
th
February, Published on 19
th
March 2019
Abstract
Purpose of the study: The aim of this study is to analyse the meaning construction of the post-independence
communities based on a historical documentary “Big Kitchen (1952)” which focuses on the literacy aspect of how an
individual construe, implement and adapt technology in constructing meaning in line with the rapid development of the
country.
Methodology: A focus group discussion was conducted which involved twenty-one informants from an Institute of
Higher Learning in Malaysia. The discussion focuses on how the post-independence communities collectively construct
their institutional knowledge by linking these three main areas; literacy, meaning construction and technology based on
the historical documentary which consequently reveals the social reality of the community.
Main Findings: Findings revealed thatthere is a culture change (in Malaysia) due to migration, technological
advancement, and rapid urbanization based on the meanings constructed by the post-independence communities. The
combination of migration, technological development, and rapid urbanization have caused the informants to not be
influenced by media materials that are shown but assess material based on the understanding and withholding long
underlying themselves over the years.
Applications of this study: Since the media and communication studies is an established academic discipline in today’s
digital era, this study is beneficial in contributing to the development of mass media and communication field
specifically in the area of media literacy/ broadcasting literacy as the study covers the art of scientific investigation of the
media.
Novelty/Originality of this study: This study justifies how media research and the technological shift in the media
landscape affects the arts of social reality and the meaning construction of the post-independence communities in
Malaysia via the “Big Kitchen (1952)” documentary. Findings revealed in this study contribute to the current debate of
the current media issues, and to the development of mass media and communication field.
Keywords: Communication Technology, Historical Documentary, Post-Independence Community, Technological
Development, The Arts of Social Reality
INTRODUCTION
In Malaysia, the society is often times exposed to an abundance of information which has been rapidly increasing with
the emergence of technology. The arrival of digital technologies contributed to the unimaginably large amounts of
information and today, the society is living in the Information Age, where information is accessible at the tip of their
fingers. In today’s media-driven world, it is thought-provoking to examine the media system knowledge of the post-
independence community by analysing how they navigate their mind and construct meaning in the media-saturated
environment based on the historical documentary “Big Kitchen (1952)”.
According to Mohammadyari and Singh (2015) , the role of an individual towards technology is considered an ability or a
skill, which is currently known as digital literacy skills. As the 21st century is set to be conquered by the digital era
(Gasinger & Kole. 2016) , it is not a surprise that the post-independence communities should be able to construct meaning
due to technological factors. Media and technology are strongly interrelated, thus the process of literacy and meaning
construction is dependent on technology (Potter, 2015) . Furthermore, the society today interacts with technology through