PEMANFAATAN PASAR DARING DALAM PEMASARAN INDUSTRI RUMAH TANGGA RUJAK MENGKUDU UTILIZING E-COMMERCE FOR HOME INDUSTRY MARKETING RUJAK MENGKUDU Paula Dewanti, Ni Putu Meina Ayuningsih STMIK STIKOM Bali Jl. Raya Puputan No. 86, Renon, Denpasar, Bali pdewanti@gmail.com; meinageg@gmail.com. ABSTRACT Mengkudu has been known for a type of fruit that has many health benefits. The targeted partner of our community service was one of rujak mengkudu traditional seller, Ibu Ni Ketut Suji, that is located at Jalan Raya Dalung, Sempidi Village border, subdistrict of Kuta Utara, Badung, Bali, which is approximately 12.5 km from the location of sponsor. By that time, our partner was doing mouth to mouth marketing strategy, in a local scope; direct buyer are those who came to our partner’s house, as well as selling the product in local traditional markets. Such a marketing strategy may be considered a less effective one. Therefore, the initial purpose of this community service was to provide training on the utilization of information technology, especially the utilization of the online marketplace as a marketing media to expand our partner’s business. This community service was conducted by using a demo, best practices and technical guidance. The results of our community service showed that the participants were able to utilize information technology, especially the online marketplace, as a media marketing for their products. This can be measured from the ability of participants which included the ability to create their accounts, use the media interactively, and advertise their products in one of the media online marketplace. Keywords: online; mengkudu; online marketplace ABSTRAK Mengkudu telah dikenal sejak lama sebagai jenis buah yang memiliki banyak khasiat pengobatan. Sasaran kegiatan ini adalah pengusaha rumahan rujak mengkudu, Ibu Ni Ketut Suji, selanjutnya disebut mitra, yang berlokasi di Jalan Raya Dalung, perbatasan Desa Sempidi, Kecamatan Kuta Utara, Badung, Bali, kurang lebih 12,5 km dari lokasi pengusul di STMIK STIKOM Bali. Selama ini penjualan yang dilakukan oleh mitra hanya di lingkup lokal dengan cara pembeli mendatangi lokasi mitra berjualan. Pemasaran mitra dimulai dari satu orang ke orang lain atau dari mulut ke mulut sehingga pemasaran yang dilakukan kurang efektif. Dari hal tersebut, tujuan kegiatan pengabdian kepada masyarakat ini adalah memberikan pelatihan pemanfaatan teknologi informasi, khususnya pemanfaatan pasar daring sebagai media pemasaran. Kegiatan ini dilakukan dengan metode demonstrasi, praktik langsung, dan bimbingan teknis. Hasil kegiatan pengabdian kepada masyarakat ini adalah peserta mampu memanfaatkan teknologi informasi, khususnya pasar daring sebagai media pemasaran produk rujak mengkudu. Hal tersebut dapat dilihat dari kemampuan peserta pelatihan yang sudah mampu menggunakan dan memasang iklan produk usaha rujak mengkudu di salah satu media pasar daring. Kata kunci: daring; mengkudu; pasar daring