See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/263925713 FAMOUS PEOPLE PARTICIPATION IN SOCIAL MARKETING PROGRAMS: A RESEARCH FOCUSING ON PUBLIC HEALTH Conference Paper · January 2010 CITATION 1 READS 9,815 2 authors: Some of the authors of this publication are also working on these related projects: Book: Strategic Corporate Communication in the Digital Age (Emerald) View project Digital Marketing Research View project João F. Proença University of Porto 106 PUBLICATIONS 780 CITATIONS SEE PROFILE Beatriz Casais University of Minho 91 PUBLICATIONS 249 CITATIONS SEE PROFILE All content following this page was uploaded by João F. Proença on 15 July 2014. The user has requested enhancement of the downloaded file.