Centre for Tourism Research, Development and Innovation (CiTUR) in cooperation with Universidad de las Fuerzas Armadas, Ecuador and Polytechnic Institute of Leiria, Portugal ITC’18 X International Tourism Congress Quito, Ecuador 13-15 November 2018 Proceedings Book Editors: Paulo Almeida, João Paulo Jorge, Anabela Almeida, Verónica Oliveira e João Costa