Lidia SANCHEZ-RUIZ,
Beatriz BLANCO,
Asta KYGUOLIENĖ
ISSN 1392-1142 (Print), ISSN 2335-8750 (Online)
ORGANIZACIJŲ VADYBA:
SISTEMINIAI TYRIMAI 2018.79
https://doi.org/10.1515/mosr-2018-0007
Lidia SANCHEZ-RUIZ – PhD, assistant professor at Business and Management Department, Faculty of Economics
and Management, University of Cantabria, Spain. Address: Facultad CCEE y Empresariales, Av. Los Castros s/n,
39005, Santander, Cantabria, Spain. Phone: +34942201061. E-mail: sanchezrl@unican.es
Beatriz BLANCO – PhD, associate professor at Business and Management Department, Faculty of Economics and
Management, University of Cantabria, Spain. Address: Facultad CCEE y Empresariales, Av. Los Castros s/n, 39005,
Santander, Cantabria, Spain. Phone: +34942201897. E-mail: blancob@unican.es
Asta KYGUOLIENĖ – PhD, associate professor at Marketing Department, Faculty of Economics and Manage-
ment, Vytautas Magnus University, Lithuania. Address: K. Donelaičio str. 58, LT-44248, Kaunas, Lithuania. Phone:
+370 37 327856. E-mail: asta.kyguoliene@vdu.lt
© 2018 Lidia SANCHEZ-RUIZ, Beatriz BLANCO, Asta KYGUOLIENĖ published by Sciendo. Tis work is licensed under
the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
Introduction
According to Efcient Consumer Re-
sponse (2003), stockout is a situation,
when a product is not found in the de-
sired form, favour or size, not found in
saleable condition, or not shelved in the
expected location. Stockouts in the retail
sector have been widely analysed by both
researchers and practitioners. Tough it is
not a new topic, research is still relevant
due to stockout rate has been stable for
almost forty years and it continues to be
a key problem for many retailers. In fact,
it is estimated that the European Grocery
Industry losses due to stockouts reach
400 billion euros every year (Efcient
Customer Response, 2003), worldwide
benchmark average is 3,9 percent sales
loss in retail (Corsten, Gruen, 2003).
High level of stockouts, which have
caused millionaire losses to retail compa-
nies induce to take stockouts as a very im-
portant issue that should be investigated.
First, it is necessary to begin by analysing
the concept and its main characteristics.
Knowing the concept, appropriate meas-
ures can be adjusted, and new research
A Theoretical Overview of the Stockout
Problem in Retail:
from Causes to Consequences
Due to the relevance of stockouts in the retail sector together with their signifcantly negative efect both on
retail and the whole supply chain, this paper ofers a theoretical review of the stockout defnition, rates, its
main causes and consequences.
Keywords: stock out, out of stock, stockout rates, stockout causes, stockout consequences.
Atsižvelgiant į prekių trūkumo lentynose svarbą mažmeninėje prekyboje ir reikšmingą neigiamą poveikį tiek
mažmeninei prekybai, tiek visai tiekimo grandinei, šiame straipsnyje pateikiama prekių trūkumo lentynose
sampratos, apimties, pagrindinių priežasčių bei pasekmių teorinė apžvalga.
Raktiniai žodžiai: prekių trūkumas lentynose, prekių trūkumo lentynose apimtis, prekių trūkumo lentynose
priežastys, prekių trūkumo lentynose pasekmės.