The Purchase Decision: Consumers and Environmentally Certified Wood Products Hugh Bigsby 1 Senior Lecturer in Forest Economics and Lucie K. Ozanne Senior Lecturer in Marketing Commerce Division Lincoln University PO Box 84, Lincoln University, Canterbury, New Zealand 1 Both authors contributed equally to this manuscript. Please correspond with the second author. Acknowledgments We wish to thank David Cohen and Charley Lamb for providing valuable insight on the analysis of the conjoint data.