FR-UBM-9.1.1.9/R1 Versi Online: http://journal.ubm.ac.id/ Journal of English Language and Culture Hasil Penelitian Vol. 9 (No. 1) : 72 - 79. Th. 2018 ISSN: 2087-8346 E-ISSN: 2597-8896 *Author(s) Correspondence: E-mail: mrs.astriindriana@gmail.com, oleel27@gmail.com 72 SEMIOTIC IN INTERPRETING THE TEXT OF WOMEN‟S ROLE INDONESIAN HORROR FILM IN “SETAN JAMU GENDONG” Rr. Astri Indriana Octavita and Yulia Sofiani Zaimar* English Education Department, Indraprasta PGRI University Jakarta Received on 30 September 2018 / Approved on 15 October 2018 ABSTRACT This research applies an analysis of a woman character in Indonesian horror film, through deeply exploration of Setan Jamu Gendong movie. This horror film, that is concerned with female sexuality. Jamu seller character in Setan Jamu Gendong movie would be chosen to be the subject of this academic research, usually comparing their features with those of the stereotype. The data that is taken, show the jamu seller should be considered as protagonist characters. Nevertheless, she could express multiple functions. While this is a broad and concentrate on area of the research, work in it has been shaped by a pronounced emphasis upon semiotic and feminist theory, which the researchers think, has limited the field in analyzing. In defining these diverse constructs, the researchers expand this focus sexuality by drawing from critical theories of semiology to provide the details of the way that taken-for-granted ideas about normative female sexuality are articulated, and stereotyping in popular culture. Over the research, it would show, how these paradigms serve to constrain and simplify broader cultural conceptualizations of female semiotically sexuality, placed them in second gender, At the outset of the research, the researchers had hoped to find out, that the horror genre in Indonesia was a place in which alternative modes of being and subordination could be explored and considered. Keywords: women, jamu, semiotic, gender, stereotype ABSTRAK Penelitian ini mengemukakan tentang posisi perempuan dalam salah satu film horor Indonesia, yang berjudul Setan Jamu Gendong. Hal yang membuat penellit tertarik, bahwa film ini mengedepankan sensualitas tokoh utama perempuan, yang berprofesi sebagai tukang jamu gendong keliling..Tukang jamu tersebut dipilih sebagai obyek utama dalam penelitian ini, karena ia membuat stereotipe perempuan sebagai gender kedua dalam masyarakat. Penjual jamu tersebut berperan sebagai protagonis, yang memerankan beberapa peran, baik itu antagonis maupun protagonis. Dalam penelitian ini, peneliti bermaksud menggunakan teori semiotik dan gender sebagai mata pisau, guna membedah permasalahan posisi perempuan dalam film Setan Jamu Gendong ini. Peneliti memutuskan untuk memilih kedua teori tersebut, dikarenakan penelliti bermaksud ingin melihat film tersebut secara detail, bagaimana bahasa yang digunakan dalam film tersebut dapat dikaitkan dengan permasalahan posisi perempuan dalam masyarakat Indonesia pada umumnya dan dalam film tersebut pada khususnya. Hal ini, dikarenakan, permasalahan sexualitas adalah suatu permasalahan yang pelik dalam konstruksi norma dalam masyarakat Indonesia, yang dapat menempatkan kaum perempuan sebagai gender kedua. Kata Kunci: perempuan, jamu, semiotika, gender, stereotipe INTRODUCTION In general, every media culture will produce images, sounds, and glasses as the fabric of everyday life. Especially, films can help people understand what is happening in a film that has an influence on human life. Every human being has five senses, an instinctive need or feeling as one of those needs. In filling the human mind someone is watching any movie. Film is a form of media that can influence one's view of something. As a new