GIS Business ISSN: 1430-3663 Vol-14-Issue-6-November-December-2019 Page | 7030 Copyright ⓒ 2019Authors Corporate Social Responsibility (CSR) In India: A Conceptual Framework Yogesh Hole 1 , Snehal Pawar-Hole 2 and Shilpa Bendale 3 1 Asociate Professor, Department of Public Administration Cihan University-Erbil, Kurdistan Region, Iraq. 2 Asst.Lecturer, Department of Business Administration,Lebanese French University, Erbil, Kurdistan, Iraq. 3 Director, KCES’s Institute of Management and Research, Jalgaon, India. Abstract CSR is something that is very important to pertain to today’s business environment. The CSR activities in India are given innate importance because of its long-term effectivity in context to the organizations. Several Indian organizations have adopted CSR strategies to incorporate sustainability in context to their organization. Recognizing that CSR plays a key role in creating jobs and resources in the business community, CSR is generally understood as a means of balancing or consolidating economic, environmental and social barriers when a company fulfills expectations. For this research, the use of persuasive methods to create effective frameworks has been considered. Concerning the current study about CSR, the researcher has applied persuasive approaches to achieve better results. This research study is based on qualitative assumptions, the researcher has used secondary resources to collect potential data from past studies and published journals. This study is subjected to the significance of CSR in the context of India. This study will define CSR and its importance in India. Further, it will analyze CSR related challenges in India. The main focus of the study will consider why CSR was adopted in the country. Keywords: CSR, Policies, Performance, Practice, Organization, Business. 1. Introduction: Like other countries, Indian companies have a long practiceregarding social activities that surpass their instant financial goals. However, since the late nineties, CSR activities have been under the prime of corporate decision-makers and partners, with administrative issues becoming increasingly important. The paradigm shift in the economy and society has become a necessity in the context of responsible and sustainable performance as today's businessmen face the need for a more stable economy. In order to meet these demands of society, aspects of sustainability must be applied in light of business strategies and competitive pressures, and strategic integration challenges intensify these demands . Profit maximization and growth of the business are not accepted by society as the sole purpose and legitimacy of a company. After the concept of CSR was paved and since then it has evolved considerably and has led to various definitions, models and practices. Outcomes broadly define CSR, with various aspects of CSR such as corporate philanthropy, stakeholder perspectives, or environmental aspects, including understanding