European Journal of Marketing Emerald Article: Coping with unpredictable supply: the role of flexibility and adaptation Bent Dreyer, Kjell Grønhaug Article information: To cite this document: Bent Dreyer, Kjell Grønhaug, (2012),"Coping with unpredictable supply: the role of flexibility and adaptation", European Journal of Marketing, Vol. 46 Iss: 10 pp. 1268 - 1282 Permanent link to this document: http://dx.doi.org/10.1108/03090561211248026 Downloaded on: 04-02-2013 References: This document contains references to 22 other documents To copy this document: permissions@emeraldinsight.com This document has been downloaded 73 times since 2012. * Users who downloaded this Article also downloaded: * Bent Dreyer, Kjell Grønhaug, (2012),"Coping with unpredictable supply: the role of flexibility and adaptation", European Journal of Marketing, Vol. 46 Iss: 10 pp. 1268 - 1282 http://dx.doi.org/10.1108/03090561211248026 Bent Dreyer, Kjell Grønhaug, (2012),"Coping with unpredictable supply: the role of flexibility and adaptation", European Journal of Marketing, Vol. 46 Iss: 10 pp. 1268 - 1282 http://dx.doi.org/10.1108/03090561211248026 Bent Dreyer, Kjell Grønhaug, (2012),"Coping with unpredictable supply: the role of flexibility and adaptation", European Journal of Marketing, Vol. 46 Iss: 10 pp. 1268 - 1282 http://dx.doi.org/10.1108/03090561211248026 Access to this document was granted through an Emerald subscription provided by NORGES HANDELSHOYSKOLE For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com With over forty years' experience, Emerald Group Publishing is a leading independent publisher of global research with impact in business, society, public policy and education. In total, Emerald publishes over 275 journals and more than 130 book series, as well as an extensive range of online products and services. Emerald is both COUNTER 3 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. *Related content and download information correct at time of download.