Asia Proceedings of Social Sciences 2(3) 14-18 Asia Proceedings of Social Sciences (APSS) www.readersinsight.net/APSS Copyright © 2018 Authors. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. 14 AIC 2018: FUTURE OF MARKETING AND MANAGEMENT Can Halal Poultry be Trusted? A Study on Gen Y Non-Muslim Malaysia Consumers’ Perspective Phuah Kit Teng Faculty of Business, Communication and Law, Inti International University Malaysia Bernard Lim Jit Heng Faculty of Business, Communication and Law, Inti International University Malaysia Siti Intan Nurdiana Wong Abdullah Faculty of Economic and Management, Universiti Putra Malaysia Malaysia *Corrosponding author’s Email: kitteng.phuah@newinti.edu.my Peer-review under responsibility of 4 th Asia International Conference 2018 editorial board (http://www.utm.my/asia/our-team/) © 2018 Published by Readers Insight Publisher, lat 306 Savoy Residencia, Block 3 F11/1,44000 Islamabad. Pakistan, info@readersinsight.net This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).