ORIGINAL ARTICLE European Journal of Medical and Health Sciences www.ejmed.org DOI: http://dx.doi.org/10.24018/ejmed.2020.2.5.512 Vol 2 | Issue 5 | October 2020 1 I. INTRODUCTION Social media defined as producing, sharing, and collaborating content online. It includes a variety of applications such as social networking sites, virtual game and social worlds [1]. Social media is a means of communication which allows people to connect. It has influenced nearly every field of life as political, social, economic, and educational. Social media use been rapidly increasing during the last few years and is being used by people all over the world especially the students [2]. Social media plays a central role in learning environments as a crucial communication network. Social media has many advantages in the educational field; it provides access to information, supports learning attitudes, provides social support, encourages self-learning and allows collective learning [3]. As Social networking use is becoming increasingly common; many concerns are being raised. Researchers have found that the use of Social media can be addictive, which may cause significant impairment in Impact of Social Media on Academic Performance Manahil Jamil, Qurat ul Ain, Salma Batool, Sidra Saadat, Shaista Malik, Moniba Arshad, Ramisha Naseer Nagra, Maryam Haider, Rabia Shameem and Bushra Latif ABSTRACT Social media is a mode of communication, influencing nearly every field of life. Researchers have found that the use of social media can be addictive, which may cause significant impairment in various aspects of an individual’s life. This study has been designed to investigate the impact of Social Networking on students’ academic performance in Islamabad and Rawalpindi (Pakistan). This Cross-sectional study was conducted from April 2019 to February 2020. 385 students of age 15 to 25 years, enrolled in different educational institutes of twin cities were included in the study. Data was collected using self-designed Questionnaire. Analysis of data was performed using SPSS V.21. Total of 348 participants were included from different educational institutes of Rawalpindi and Islamabad city. Studies show that among youth, teen age group was more addicted to social networking and maximum participants were using social media for more than 3 years for just recreation or relaxation purpose. Though the results do not show statistical significance (Social Network Usage per 24 hours* Negative Effect of social networking on study timings p-value 0.061) but being close to the statistically significant figure, shows that somehow the fact that spending more time on social network has overall negative effect on academic’s outcome. We cross tabulated, duration since using social network with social network usage/24 hours and found statistically significant association between it (i.e. p- value= 0.000) which shows that those who were using social media for longer duration are actually using it for no specific reason or fruitful purpose. Most of the subjects under study were females in both age groups. More time spent on social media in 24 hours affects the study timings negatively thus affecting the study outcome and academic results. Keywords: Social Media, Academic Performance. Published Online: October 30, 2020 ISSN: 2593-8339 DOI: 10.24018/ejmed.2020.2.5.512 Manahil Jamil* Rawalpindi Medical University, Rawalpindi, Pakistan. (e-mail: manahil.jamil97 gmail.com) Qurat ul Ain Rawalpindi Medical University, Rawalpindi, Pakistan. Salma Batool Rawalpindi Medical University, Rawalpindi, Pakistan. Sidra Saadat Rawalpindi Medical University, Rawalpindi, Pakistan. Shaista Malik Rawalpindi Medical University, Rawalpindi, Pakistan. Moniba Arshad Rawalpindi Medical University, Rawalpindi, Pakistan. Ramisha Naseer Nagra Rawalpindi Medical University, Rawalpindi, Pakistan. Maryam Haider Rawalpindi Medical University, Rawalpindi, Pakistan. Rabia Shameem Rawalpindi Medical University, Rawalpindi, Pakistan. Bushra Latif Rawalpindi Medical University, Rawalpindi, Pakistan. *Corresponding Author @