European Journal of Social Sciences ISSN 1450-2267 Vol.26 No.3 (2011), pp. 340-357 © EuroJournals Publishing, Inc. 2011 http://www.europeanjournalofsocialsciences.com 340 Entrepreneurial Marketing-The Interface between Marketing and Entrepreneurship: A Qualitative Research on Boutique Hotels Hulya Kurgun Asst. Prof. Izmir Vocational School Department of Economics and Administrative Programs Dokuz Eylul University, Buca-İzmir, Turkey E-mail: hulya.kurgun@deu.edu.tr Tel: 00 90 232 4400707/204 Demet Bagiran PhD Candidate in Department of Tourism Management Graduate School of Social Sciences Dokuz Eylul University, Buca-İzmir, Turkey E-mail: dbagiran@yahoo.com Emir Ozeren Research Assistant, PhD Candidate in Department of Business Administration Graduate School of Social Sciences Dokuz Eylul University, Buca-İzmir, Turkey E-mail: emir.ozeren@deu.edu.tr Begum Maral PhD Candidate in Department of Business Administration Graduate School of Social Sciences Dokuz Eylul University, Buca-İzmir, Turkey E-mail: begummaral@yahoo.com Abstract The aim of the study is to identify major dimensions of entrepreneurial marketing concept in boutique hotels and determine to what extent current marketing approaches in boutique hotels seem to be consistent with the entrepreneurial marketing approaches. The major motivation of this research is stemmed from the fact that the empirical examination of the notion of entrepreneurial marketing from the viewpoint of boutique hotels has received scant attention in the relevant literature. The research was conducted with semi-structured interview method in nine boutique hotels located in the province of Izmir in Turkey. Based on seven dimensions of entrepreneurial marketing concept, a unique semi structured interview form was designed. Data gathered in the interviews was analyzed via descriptive analysis used in qualitative researches and evaluated and interpreted in terms of the seven main dimensions of entrepreneurial marketing. Results of in-depth interviews pointed out that entrepreneurial marketing concept which carries great importance for boutique hotels has been well adopted and put into effective use by boutique hotels.