International Journal of Academic Research in Business and Social Sciences Vol. 1 1 , No. 3, 2021, E-ISSN: 2222-6990 © 2021 HRMARS 655 Full Terms & Conditions of access and use can be found at http://hrmars.com/index.php/pages/detail/publication-ethics Consumer Attitude and Online Purchase Intention: A Segmentation Analysis in Malaysian Halal Cosmetic Industry Roszi Naszariah Nasni Naseri, Filda Rahmiati, Maryam Mohd Esa To Link this Article: http://dx.doi.org/10.6007/IJARBSS/v11-i3/8977 DOI:10.6007/IJARBSS/v11-i3/8977 Received: 04 February 2021, Revised: 28 February 2021, Accepted: 11 March 2021 Published Online: 18 March 2021 In-Text Citation: (Naseri et al., 2021) To Cite this Article: Naseri, R. N. N., Rahmiati, F., & Esa, M. M. (2021). Consumer Attitude and Online Purchase Intention: A Segmentation Analysis in Malaysian Halal Cosmetic Industry. International Journal of Academic Research in Business and Social Sciences, 11(3), 655-663. Copyright: © 2021 The Author(s) Published by Human Resource Management Academic Research Society (www.hrmars.com) This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode Vol. 11, No. 3, 2021, Pg. 655 - 663 http://hrmars.com/index.php/pages/detail/IJARBSS JOURNAL HOMEPAGE