Industrial and Organizational Psychology, 9(4), pp 693–715 December 2016.
Copyright © 2016 Society for Industrial and Organizational Psychology. doi:10.1017/iop.2016.92
Focal Article
Qualitative Research in I-O Psychology: Maps,
Myths, and Moving Forward
Michael G. Pratt
Boston College
Silvia Bonaccio
University of Ottawa
Qualitative methods are gaining prominence in psychology, as well as related felds
such as organizational behavior. Yet, we can fnd little evidence of qualitative re-
search in our top industrial–organizational (I-O) psychology journals. We argue
that the lack of research employing qualitative methods is a loss for the feld, and we
explore the reasons why few scholars adopt this approach. We then explore where
this type of research is published and where it is not. Finally, we discuss and debunk
several myths that continue to characterize qualitative methods with an eye toward
encouraging a greater appreciation and acceptance of this research tradition.
Keywords: qualitative methods, research method, industrial and organizational psychology, student
training
I (the frst author) remember my frst position as an assistant professor. Al-
though I trained in a prominent organizational psychology doctoral pro-
gram in the United States, the only job interviews and ofers I received were
from business schools. When I got to my new job, I was able to get a cour-
tesy appointment in my university’s psychology department (then ranked
the second best in the country). Upon meeting one of the senior faculty in
industrial–organizational (I-O) psychology, I was asked about the kind of re-
search I did. After discussing the theoretical topics I examined, I noted that
most of my research was qualitative. Her response was short and to the point:
Michael G. Pratt, Management and Organization Department, Carroll School of Man-
agement, Boston College; Silvia Bonaccio, Telfer School of Management, University of Ottawa,
Ottawa, Ontario, Canada.
This article was written when the frst author was on sabbatical at Harvard Business
School. The second author wishes to acknowledge the receipt of a grant from the Telfer School
of Management Research Fund. Special thanks to Xiaoxi Chang for her help with the journal
analysis.
Correspondence concerning this article should be addressed to Michael G. Pratt, Man-
agement and Organization Department, Carroll School of Management, Boston College,
Chestnut Hill, MA 02467. E-mail: prattmg@bc.edu
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