Coming Back for More Quality Learning Experience Mazni Saad * , Rosita Husain, Wan Nurul Fatimah Wan Mohamad Nawi, Nafiza Mahyuddin Faculty of Business and Accountancy, Universiti Selangor, Shah Alam, 40000 Selangor, Malaysia maznisaad@unisel.edu.my Abstract This preliminary study investigates students’ expected learning experiences that determine their return to the same university for further studies. A cross-sectional analysis was done on 190 undergraduate students in a private institution of higher learning. Their opinions were sought regarding the present quality of services offered by the university. Their concern was for quality teaching, lecturers and facilities, and especially course fees, technology, and support systems. The study highlights the need to look again at some of the students’ major complaints, which could guarantee their return to the university’s doorstep. Keywords: Satisfaction; learning experience; quality services; private university; Malaysia. eISSN 2398-4279 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by- nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment- Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ajqol.v3i12.138