http://pss.sagepub.com/ Psychological Science http://pss.sagepub.com/content/early/2013/08/01/0956797613482947 The online version of this article can be found at: DOI: 10.1177/0956797613482947 published online 1 August 2013 Psychological Science Christopher K. Hsee, Jiao Zhang, Zoe Y. Lu and Fei Xu Unit Asking: A Method to Boost Donations and Beyond Published by: http://www.sagepublications.com On behalf of: Association for Psychological Science can be found at: Psychological Science Additional services and information for http://pss.sagepub.com/cgi/alerts Email Alerts: http://pss.sagepub.com/subscriptions Subscriptions: http://www.sagepub.com/journalsReprints.nav Reprints: http://www.sagepub.com/journalsPermissions.nav Permissions: What is This? - Aug 1, 2013 OnlineFirst Version of Record >> at UNIV OF MIAMI on August 17, 2013 pss.sagepub.com Downloaded from