* Corresponding author. E-mail address: dwirachmawati39@gmail.com (D. Rachmawati) © 2019 by the authors; licensee Growing Science, Canada doi: 10.5267/j.msl.2019.5.016 Management Science Letters 9 (2019) 1341–1348 Contents lists available at GrowingScience Management Science Letters homepage: www.GrowingScience.com/msl Factors influencing customers’ purchase decision of residential property in Selangor, Malaysia Dwi Rachmawati a* , Sakinah Shukri a , S. M. Ferdous Azam a and Ali Khatibi a a Post Graduate Centre, Management and Science University, University Drive, Off Persiaran Olahraga, Section 13, 40100, Selangor, Malaysia C H R O N I C L E A B S T R A C T Article history: Received: April 16, 2019 Received in revised format: April 28 2019 Accepted: May 15, 2019 Available online: May 15, 2019 This paper investigates the factors influencing on customers’ purchase decision of residential prop- erties in Selangor, Malaysia. The study measures the effects of quality, price, location, promotion and corporate image on purchase decision by distributing some questionnaire among 312 randomly selected residents from some selected destinations at Selangor, Malaysia. Descriptive analysis and multiple regression analysis are used for analyzing the data. The findings reveal that quality, price, location, promotion, and corporate image positively and significantly influence on customers’ pur- chase decision. The results also indicate that location is the most important factor followed by price, quality, corporate image and promotion plays the smallest role on customers’ purchase intention. The study discusses the results and give constructive suggestions for promoting sales figures. © 2019 by the authors; licensee Growing Science, Canada Keywords: Quality Price Location Promotion Corporate image Purchase decision Residential Property 1. Introduction Property development can be considered as one of the important activities that drive out the stability and enhances human being lifestyle. Nowadays, in buying a property, people not only look at the price, but also consider other factors such as location, building, and environmental perspectives. The large number of products in market that have the same form, usability and other features make it difficult for consumers to differentiate between various products (Salleh et al., 2015), so it is necessary to locate different at- tributes which could motivate customers to choose real states. An appropriate marketing is one the pri- mary tools to increase the property sales (Paniandi et al., 2018). Therefore, business owners, managers and marketing executives must be able to design and develop the most suitable offers that reflect market demand (Albattat & Romli, 2017). Marketing should be able to apprehend the nature and characteristics of market segment when dealing with strategies for promoting their products and services to the market (Haque et al., 2018). These days, customers are very selective and require considerable time in making purchasing decisions since there are several sales opportunities (Salleh & Zoher, 2015). The Malaysian