Revista Economică 71:1 (2019) 68 ETHICAL EVALUATIONS FOR VIRTUAL ENTREPRENEURSHIP APPLICATIONS OF TRAVEL AGENCIES: A RESEARCH ON CONSUMER DIFFERENCES Güllü KENAN 1 , Aşar DIDEM 2 1,2 Erciyes University, Turkey Abstract In this study, it is aimed to reveal the ethical perceptions of the consumers using Virtual Entrepreneurship (web-based marketing) applications of travel agencies. Multivariate Variance of Analysis (MANOVA) was applied to the variables that included the level of evaluation of consumers' ethics expressions assessment levels. An analysis of variance (ANOVA) was conducted to determine the differences in the ethical perception of consumers. As a result, it can be said that is necessary for the agents to construct and apply their own ethical codes based on global ethical princibles and to take some permanent precautions by public institutions by making the necessary supervision. Keywords: Travel Agents, Ethic Perception, Virtual Entrepreneurship, Kayseri JEL classification: M21, M31 1. Introduction It is seen that a new economic order is formed in the world together with the rapid development of internet usage. Internet usage and realized services over internet have continued to tendency to increase around the world and the trend also has been reflection in the tourism sector. The use of internet and e- commerce more effectively in the field of tourism marketing has become inevitable because of increasingly impact on national economies of internet and e-commerce. It is seen that enterprises are intensively intent to use the new marketing approach for acess to consumers and gain appreciation of consumers in marketing of enterprises's products and connected services. In 1 Associate Professor, Ph.D.,, Erciyes University, Tourism Faculty, Department of Tourism Managemen, e- mail: , kgullu@erciyes.edu.tr 2 Ph.D. Student, Erciyes University, Institute of Social Sciences, Department of Tourism Management, e- mail: didem_asar@hotmail.com