ACADEMIA Letters
The Specialty Cofee Trends Post-Pandemic; Study
through Cofee Value Chain in Garut
Kurniawan Arif Maspul, University of Sufolk
Ari Rahmana Sidiq, International Open University
Abstract
This paper describes the development of specialty cofee during the pandemic and post-
pandemic in Garut, Indonesia. Where Garut in the last period is one of the largest cofee-
producing cities in Indonesia, even an exporter of green cofee from the colonial era. The
study was conducted qualitatively and takes snowball research sampling using observation
and interview methods through several stakeholders in Garut, from the supply chain to cof-
fee entrepreneurs (Ghaljaie et al., 2017). Several discussions from stakeholders have tried to
bring sustainability in the cofee value chain in Garut; the result is that social and environ-
mental economic growth is helped through digitising cofee sales and online sales through
several service providers in Garut (Anggreni et al., 2021; Li & Sakamoto, 2021).
Garut and the Land of Cofee; an Introduction
Garut is one of the cofee producers in Indonesia, with a population of 2.6 million people
spread over 42 districts. Besides being famous for its tourism and culture in Indonesia, Garut is
a producer of traditional products from bamboo and leather crafts, batik and silk, to traditional
foods such as Garut, lunkhead, and cofee (Rizal, 2021; Susanti et al., 2018). Various areas
in Garut are also productive lands that produce the best quality Arabica and Robusta cofee in
Indonesia, such as Buhun, Galigo, Java Garut and Preanger, Samarang, Gulali, Papandayan,
Academia Letters, September 2021
Corresponding Author: Kurniawan Arif Maspul, kurniawanarifmaspul@gmail.com
Citation: Maspul, K.A., Sidiq, A.R. (2021). The Specialty Cofee Trends Post-Pandemic; Study through Cofee
Value Chain in Garut. Academia Letters, Article 3592. https://doi.org/10.20935/AL3592.
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©2021 by the authors — Open Access — Distributed under CC BY 4.0