10.1177/0146167203251526 ARTICLE
PERSONALITY AND SOCIAL PSYCHOLOGY BULLETIN
Schaller et al. / DANGER, DARKNESS, AND STEREOTYPES
Fear of the Dark: Interactive Effects of Beliefs About
Danger and Ambient Darkness on Ethnic Stereotypes
Mark Schaller
Justin H. Park
Annette Mueller
University of British Columbia
Two studies examined effects of ambient darkness and chronic
beliefs about danger on activation of stereotypes about Blacks.
Chronic beliefs were measured by a Belief in a Dangerous World
(BDW) questionnaire. In Study 1, participants in either a dimly
lit or dark room saw photos of Black men and rated the extent to
which specific traits described the cultural stereotype of Blacks. In
Study 2, participants in either a well-lit or dark room completed
reaction-time tasks assessing implicit associations between
Blacks and evaluative attributes. Separate measures assessed
stereotypes connoting danger versus those that are merely deroga-
tory. Results revealed BDW Darkness interactions on activa-
tion of danger-relevant stereotypes: BDW positively predicted
activation in dark but not in light conditions. It appears that
chronic beliefs about danger can facilitate activation of func-
tionally relevant stereotypes, but this effect occurs primarily
under circumstances (such as darkness) that heuristically sug-
gest vulnerability to harm. Conceptual implications are
discussed.
Keywords: darkness; danger; fear; stereotype activation; stereotypes
A fearful reaction to dangerous things is one of the
most fundamental of human experiences. The emo-
tional experience of fear almost certainly has deep evolu-
tionary roots and still serves the useful function of com-
pelling individuals to vigilantly avoid those things—such
as snarling bears, slashing blades, and speeding buses—
that threaten their health. But that does not mean that
these fearful feelings have only practical and prudent
consequences. Far from it. Psychological, sociological,
and anthropological studies imply that all sorts of unnec-
essary antisocial acts—from bullying to gang violence to
tribal warfare—are precipitated by threat and perceived
vulnerability to danger (Decker & Van Winkle, 1996;
Dodge, 1980; Robarchek, 1990). The antisocial conse-
quences of threat can be very subtle; they include not just
overt acts of aggression but also a variety of cognitive
responses (e.g., Dodge & Somberg, 1987). In this article,
we examine one particular type of antisocial cognition:
derogatory ethnic stereotypes. We report two experi-
ments revealing that chronic beliefs about danger inter-
act with ambient darkness (an environmental context
that connotes feelings of vulnerability) to influence the
activation of those stereotypes.
Stereotypes and Prejudice as a Consequence
of Specific Threats and Dangers
There is a substantial psychological literature explor-
ing the ways in which a variety of fears and threats influ-
ence stereotypes and prejudice. The existential fear asso-
ciated with knowledge of one’s own mortality is known to
have consequences on intergroup prejudice
(Greenberg, Solomon, & Pyszczynski, 1997). Other
research reveals that ego threat—challenge to one’s self-
esteem—facilitates the activation of negative ethnic ste-
reotypes and increases outgroup prejudice (Brown, Col-
lins, & Schmidt, 1988; Fein & Spencer, 1997). But these
lines of inquiry do not address the specific sort of threat
experience under inquiry here. Of greater relevance is
637
Authors’ Note: The research reported in this article was supported by
grants from the Social Sciences and Humanities Research Council of
Canada and the University of British Columbia Hampton Research
Fund. We appreciate the support. Thanks also to Simrat Sarahan for
her help in data collection and to Saera Khan, Darrin Lehman,
Michelle Luke, David Pillow, and Ed Sadalla for their helpful com-
ments and suggestions. Correspondence should be addressed to Mark
Schaller, Department of Psychology, University of British Columbia,
2136 West Mall, Vancouver BC, Canada V6T 1Z4; e-mail: schaller@cor-
tex.psych.ubc.ca.
PSPB, Vol. 29 No. 5, May 2003 637-649
DOI: 10.1177/0146167203251526
© 2003 by the Society for Personality and Social Psychology, Inc.