33 FILM QUARTERLY
SPECIAL FOCUS: RETHINKING BINGE-WATCHING IN THE AGE OF COVID-19
EDITOR’S INTRODUCTION: RETHINKING
BINGE-WATCHING
Neta Alexander
Originating with the advent of DVD box sets, binge-
watching is often described as “an emergent media behav-
ior that blends culture and technology.”
1
Despite its
ever-growing popularity, bingeing continues to be a rela-
tively undertheorized spectatorial mode. As demonstrated
by Caetlin Benson-Allott, bingeing scholarship to date has
often relied on metaphors of inebriation, distraction, or
addiction.
2
Pushing against this trend, the authors in this
Special Focus section argue that the COVID-19 pandemic
recast bingeing as a civic duty and a survival mode—an
ideal antidote to quarantine malaise.
In order to “flatten the curve,” those living under lock-
down were told they must stay put, avoid contact with oth-
ers, and consequently double down on their attachment to
screens and fictional worlds. This entails a surprising plot
twist for the short history of bingeing scholarship: instead of
associating bingeing with feelings of shame, guilt, exhaus-
tion, and regret, more positive terms such as “marathon
viewing” linked it to athleticism and well-being, while listi-
cle culture reframed bingeing to claim it as a means to com-
bat white supremacy.
3
Exploring these recent developments, this Special Focus
section seeks to update and expand Tanya Horeck, Mareike
Jenner, and Tina Kendall’s previous work on binge-watch-
ing.
4
In an earlier essay, they had defined binge-watching
as a form of “self-determined viewing” that happens only
in relation to serialized formats, and they argued that the
automated play and “skip intro” features on Netflix reshape
domestic spectatorship as an “insulated flow.”
5
Building
on the work of Jonathan Crary, they described Netflix’s
self-declared war on sleep as “a key form of biopolitical
production.”
6
How does “pandemic time,” then, relate to temporali-
ties of bingeing, labor, and sleep? How can media scholars
explain the global success during lockdown of true-crime
documentaries like Tiger King (Eric Goode and Rebecca
Chaiklin, Netflix, 2020) or beloved sitcoms such as Friends
(David Crane and Marta Kauffman, NBC, 1994–2004 /
Netflix, 2015–2020 / HBO Max 2020–)?
7
And how can the
pandemic expand preexisting theories of domestic spec-
tatorship in light of the nascent division between “home”
(safe, clean, pathogen free) and “non-home” (public, uncon-
trollable, dangerous, deadly)? Bringing together new con-
ceptual frameworks and case studies, the following essays
explore this ubiquitous spectatorial mode under the condi-
tions of corona capitalism in relation to boredom, co-watch-
ing, healing, activism, and labor.
Opening the section, Tanya Horeck expands the analy-
sis of bingeing as a survival mode by focusing on the “Net-
flix and heal” phenomenon. Seen as a nascent civic duty,
bingeing social-justice films and shows became a crucial
part of the news coverage of Black Lives Matter protests in
the United States during the summer of 2020 and continu-
ing into 2021.
8
While bingeing scholarship is too often limited to Net-
flix, Hulu, HBO, and other American-based streaming
platforms, Tina Kendall theorizes how scrolling through
TikTok videos proved crucial for combating boredom and
cabin fever during lockdowns. Her analysis leaves the Net-
flix universe to focus instead on memes, scrolling-as-watch-
ing, and the bingeable potential of social media.
Kartik Nair reassesses the continuity between pan-
demic media and the fraught relationship between binge-
ing, labor, and “the political economy of loafing.” Focusing
on the case of an employee who lost her job following an
escapade of bingeing Friends, Nair asks whether it is possi-
ble to binge while asleep and wonders what happens when
bingeing becomes a professional hazard.
Finally, I close the section by offering a series of new
critical propositions for reevaluating binge-watching after
the pandemic: paying close attention to interface design
Film Quarterly, Vol. 75, No. 1, pp. 33–34. ISSN: 0015-1386 electronic ISSN: 1533-
8630 © 2021 by The Regents of the University of California. All rights reserved.
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DOI: 10.1525/FQ.2021.75.1.33