ISBN No. : 962-367-517-8 The 7th Biennial Conference on Tourism in Asia Tourism, Hospitality & Foodservice Industry in Asia: Development, Marketing & Sustainability 1-14 May 2006, Jeonju, Korea CONFERENCE PROCEEDINGS Proceedings Co-Editors: Professor Kaye Chon, The Hong Kong Polytechnic University Dr. Holly Hyun-jung Im, Jeonju University Organized by: The Hong Kong Polytechnic University Jeonju University, Korea Co-hosted by: University of Angers, France University of Houston, USA Conference Sponsors and Collaborating Organizations: Asia Pacific Journal of Tourism Research Journal of Hospitality & Tourism Research Journal of Travel & Tourism Marketing